Top 20 Popular Skate Brands in the 2000s You Need to Know 🛹

Remember the early 2000s? When skate videos on DVD were the holy grail, puffy Osiris D3 shoes ruled the streets, and brands like Baker and Zero weren’t just companies—they were lifestyles? If you grew up skating or just love skate culture, this decade was a defining moment that shaped the boards, styles, and attitudes we still celebrate today.

In this article, we’ll take you on a nostalgic ride through the 20 most iconic skate brands of the 2000s—from the artistic vibes of Alien Workshop to the hardcore edge of Zero, and the mainstream explosion of Element. We’ll break down what made each brand unique, highlight their legendary teams and videos, and even share expert tips on how to build your own authentic 2000s-inspired setup. Curious about which shoes dominated the scene or what skate videos you absolutely must watch? Stick around—we’ve got all that and more.

Key Takeaways

  • The 2000s were a golden era of skateboarding, marked by iconic brands like Girl, Baker, Zero, and Flip that defined street skating culture.
  • Skate videos such as Sorry and Yeah Right! were cultural events that shaped styles and tricks for a generation.
  • Puffy, bulky skate shoes like the Osiris D3 and DC Lynx were the footwear staples of the decade.
  • Many of the top brands were skater-owned and operated, ensuring authenticity and deep community roots.
  • Building a 2000s-inspired setup? Start with decks from Baker or Zero, pair with Independent trucks and Spitfire wheels, and finish with classic skate shoes.
  • The decade’s skate culture influenced not only skating but also fashion, music, and streetwear, leaving a lasting legacy.

Ready to roll back the clock and dive deep into the brands that made the 2000s unforgettable? Let’s shred!

Table of Contents

Here is the main body of the article, written as requested.

⚡️ Quick Tips and Facts

Hey, what’s up! We’re the crew at Skateboard Brands™, and we’ve been rolling through the streets and parks for decades. The 2000s were a wild time for skateboarding—a true golden era. Before we drop in on the full story, here are some quick hits for you.

Quick Fact 🛹 The Lowdown 📝
The Golden Age of Media The 2000s were dominated by skate videos on DVD and VHS. Iconic films like Flip’s Sorry and Girl’s Yeah Right! set the standard for a generation.
Video Game Stardom The Tony Hawk’s Pro Skater video game series, which exploded in popularity in the late 90s and early 2000s, brought skateboarding into millions of living rooms, making household names out of pros and their sponsors.
The Puffy Shoe Era Forget slim vulcanized kicks. The 2000s were all about big, bulky, tech-filled skate shoes. Think Osiris D3s and DC Shoes’ chunky models. More padding, more “tech,” more… shoe.
Street vs. Vert While vert skating had its legends (hello, Tony Hawk!), the 2000s were overwhelmingly the decade of street skating. Brands like Baker and Zero championed a raw, gritty, and technical approach to cityscapes.
Skater-Owned & Operated Many of the most influential brands of the era were founded and run by pro skaters themselves, like Andrew Reynolds’ Baker Skateboards and Jamie Thomas’ Zero Skateboards. This gave them an authentic edge that corporate brands couldn’t replicate.
The Rise of the Internet While print magazines like Thrasher were still king, the internet began to change the game. Skate forums and early video-sharing sites planted the seeds for the social media landscape we know today.

🕰️ Rewind to the Millennium: A Brief History of 2000s Skate Culture

Ah, the 2000s. A time of dial-up internet, baggy jeans, and a punk rock soundtrack blasting from a Discman that skipped every time you bailed. For us, this decade was a pivotal moment in Skateboard Culture. Skateboarding wasn’t just a hobby; it was a full-blown cultural phenomenon. Thanks to the massive success of video games like Tony Hawk’s Pro Skater and TV shows like MTV’s Jackass (featuring pros like Bam Margera), skateboarding was more visible than ever.

This mainstream exposure had a massive ripple effect. Suddenly, skate parks started popping up in more towns, and kids who had never touched a board were rocking skate shoes and brand tees. But for the core skaters, the heart of the culture was still found in the streets, in local skate shops, and in the grainy footage of the latest skate video. This was the era of the DVD, where a new video from a brand like Flip or Baker was a major event. We’d crowd around a TV with our crew, rewinding sections over and over to analyze every trick. It was a time of raw energy, creativity, and a healthy dose of anti-establishment attitude. The brands that thrived were the ones that captured this spirit.

🚀 The Reigning Titans: Top Skate Brands That Defined the 2000s

So, which Skateboard Brands truly owned the decade? We’re talking about the companies whose logos were sharpied onto every griptape, whose team videos we wore out, and whose decks were the holy grail at the local shop. Let’s take a trip down memory lane.

1. Element Skateboards: The Nature-Inspired Powerhouse

Our Rating:

  • 2000s Street Cred: 9/10
  • Graphic Innovation: 8/10
  • Team Influence: 10/10
  • Lasting Legacy: 9/10

Element was everywhere in the 2000s. Founded in 1992, they hit their stride in the new millennium with a clean, nature-inspired aesthetic that stood out from the sea of skulls and gore. Their “Wind, Water, Fire, Earth” ethos resonated with a lot of skaters.

But don’t let the peaceful vibes fool you; their team was a force of nature. With Bam Margera at peak popularity, alongside legends like Chad Muska and up-and-comers like Nyjah Huston, the Element team was stacked. Their videos, like Elementality, showcased a blend of raw street skating and polished production that defined the era. They successfully bridged the gap between core skateboarding and mainstream appeal without selling out.

✅ Pros:

  • Iconic Team: One of the most recognizable and marketable teams of the decade.
  • Positive Branding: Offered a unique, nature-focused identity.
  • High-Quality Decks: Known for durable and reliable boards.

❌ Cons:

  • Mainstream Appeal: For some hardcore skaters, their popularity made them feel a bit too “mall-grab.”

👉 Shop Element Skateboards on:

2. Girl Skateboards: The OG’s of Style and Substance

Our Rating:

  • 2000s Street Cred: 10/10
  • Graphic Innovation: 10/10
  • Team Influence: 10/10
  • Lasting Legacy: 10/10

Founded in 1993 by pros Mike Carroll and Rick Howard, Girl Skateboards was already legendary by the time the 2000s rolled around. They represented the pinnacle of technically progressive street skating with an unmatched emphasis on style. Their iconic “OG Girl” logo is a true classic.

The 2000s saw Girl solidify its legacy with the groundbreaking 2003 video Yeah Right!. With its invisible board sequences (thanks to director Spike Jonze), insane parts from Eric Koston, Brian Anderson, and the whole crew, it wasn’t just a skate video; it was a cinematic masterpiece. Girl, along with its sister companies under the Crailtap distribution umbrella, set the tone for what was cool in skateboarding.

✅ Pros:

  • Unbeatable Team: A roster of the most stylish and innovative skaters ever.
  • Artistic Direction: Consistently amazing graphics and video production.
  • Skater-Owned Authenticity: Always true to the core of skateboarding.

❌ Cons:

  • Honestly, it’s tough to find any. They’re that good.

👉 Shop Girl Skateboards on:

3. Chocolate Skateboards: Girl’s Edgy Sibling

Our Rating:

  • 2000s Street Cred: 9/10
  • Graphic Innovation: 10/10
  • Team Influence: 9/10
  • Lasting Legacy: 9/10

Started in 1994 as the sister company to Girl, Chocolate Skateboards offered a different flavor but the same high quality. Their graphics, often featuring clean typography and the iconic “chunk” lettering by Evan Hecox, were instantly recognizable and celebrated street scenes and classic design.

The team was just as legendary, with skaters like Gino Iannucci, Keenan Milton (RIP), and a young Marc Johnson. Chocolate always felt like the slightly more artistic, more street-savvy sibling in the Crailtap family. Their video Hot Chocolate (2004) is a must-watch from the era, showcasing the team’s raw talent and unique style.

✅ Pros:

  • Stunning Graphics: Some of the most aesthetically pleasing board designs ever made.
  • Diverse Team: A legendary team with a wide range of styles.
  • Crailtap Connection: Part of a respected and authentic family of brands.

❌ Cons:

  • Sometimes lived in the shadow of its older sibling, Girl.

👉 Shop Chocolate Skateboards on:

4. Flip Skateboards: British Invasion, Global Domination

Our Rating:

  • 2000s Street Cred: 10/10
  • Graphic Innovation: 8/10
  • Team Influence: 10/10
  • Lasting Legacy: 10/10

Flip started in the UK in the early 90s but made the pivotal move to California in 1994, and the 2000s were their decade of dominance. They assembled a team of absolute hammers—Geoff Rowley, Arto Saari, Mark Appleyard, and Ali Boulala—who were known for going huge and pushing the limits of what was possible on a skateboard.

Their 2002 video Sorry is arguably one of the greatest skate videos of all time. It was a perfect storm of insane skating, a killer soundtrack, and raw, unapologetic energy. Flip wasn’t just a brand; it was a statement. If you rode a Flip board, you were serious about skating big stuff.

✅ Pros:

  • Legendary Video Parts: Sorry and its follow-ups set a new standard for gnarly skating.
  • Superstar Team: A global team of skaters who were at the top of their game.
  • High-Performance Decks: Known for quality wood and construction built to withstand abuse.

❌ Cons:

  • Their “go big or go home” ethos could be intimidating for more casual skaters.

👉 Shop Flip Skateboards on:

5. Toy Machine: Ed Templeton’s Artistic Anarchy

Our Rating:

  • 2000s Street Cred: 9/10
  • Graphic Innovation: 10/10
  • Team Influence: 9/10
  • Lasting Legacy: 9/10

Founded by pro skater and artist Ed Templeton, Toy Machine has always been a vehicle for his unique, often controversial, and always thought-provoking artwork. The brand’s “transistor sect” and other characters are iconic in the skate world. In the 2000s, Toy Machine was the brand for skaters who embraced the weird and artistic side of the culture.

The team has always been a mix of established pros and up-and-coming rippers. The 2004 video Good & Evil was a perfect snapshot of the brand’s ethos: amazing skating, a killer soundtrack, and a healthy dose of Templeton’s signature artistic weirdness. Riding for Toy Machine meant you were part of the “loyal pawns.”

✅ Pros:

  • Unique Artistic Vision: Instantly recognizable graphics that are true works of art.
  • Cult Following: A dedicated fanbase that appreciates the brand’s non-conformist attitude.
  • Consistent Quality: A core brand under the Tum Yeto distribution umbrella.

❌ Cons:

  • The art style, while iconic, wasn’t for everyone.

👉 Shop Toy Machine on:

6. Zero Skateboards: Jamie Thomas’s Hardcore Empire

Our Rating:

  • 2000s Street Cred: 10/10
  • Graphic Innovation: 8/10
  • Team Influence: 10/10
  • Lasting Legacy: 9/10

If Flip was about going big, Zero Skateboards was about embracing the darkness and skating with reckless abandon. Founded by Jamie “The Chief” Thomas in 1996, Zero’s aesthetic was heavily influenced by punk rock and a “skate and destroy” mentality. The skull logo became a symbol for hardcore skaters everywhere.

The Zero team in the 2000s was a who’s who of fearless skaters, including Chris Cole, Jon Allie, and Jamie Thomas himself, who famously ollied the “Leap of Faith.” Their videos, like Thrill of It All, Dying to Live, and New Blood, were packed with brutal slams and unbelievable makes on massive handrails and gaps.

✅ Pros:

  • Clear, Strong Identity: Unapologetically hardcore and raw.
  • Influential Team: The team defined a generation of handrail and gap skaters.
  • Durable Decks: Built to handle the abuse their team dished out.

❌ Cons:

  • The intense, dark imagery could be a turn-off for some.

👉 Shop Zero Skateboards on:

7. Baker Skateboards: Andrew Reynolds’ Raw Street Vision

Our Rating:

  • 2000s Street Cred: 10/10
  • Graphic Innovation: 7/10
  • Team Influence: 10/10
  • Lasting Legacy: 10/10

“Baker, Baker, Baker!” If you skated in the 2000s, you heard that chant. Started by “The Boss” Andrew Reynolds in 1999, Baker emerged as a raw, unfiltered representation of street skating. The simple, bold “Baker” logo and iconic imagery defined a generation.

The Baker team was a tight-knit crew of friends who just happened to be some of the best skaters in the world, including Dustin Dollin, Terry Kennedy, and a very young Riley Hawk. Their videos, especially Baker 2G and Baker 3, were legendary for their raw skating, hilarious antics, and killer soundtracks. Baker wasn’t just a brand; it was a lifestyle.

✅ Pros:

  • Authentic Street Cred: It doesn’t get more real than Baker.
  • Massively Influential Team: The “Baker Boys” set trends in skating and style.
  • Simple, Bold Aesthetics: The logo is timeless and instantly recognizable.

❌ Cons:

  • Graphics were often very simple, which might not appeal to those looking for more artistic designs.

👉 Shop Baker Skateboards on:

8. Alien Workshop: The Experimental Ohio Collective

Our Rating:

  • 2000s Street Cred: 9/10
  • Graphic Innovation: 10/10
  • Team Influence: 9/10
  • Lasting Legacy: 9/10

Operating out of Ohio, far from the California skate industry hub, Alien Workshop always did things their own way. Founded in 1990, their graphics were inspired by UFOs, conspiracy theories, and a general sense of otherworldly weirdness. In the 2000s, they continued to be a beacon for creative, outside-the-box skateboarding.

Their team was a perfect blend of styles, from the technical wizardry of Anthony Van Engelen to the raw power of Heath Kirchart. Their videos, like Photosynthesis (2000) and the highly anticipated Mind Field (2009), were cinematic events, known for their unique aesthetic and incredible skating.

✅ Pros:

  • Unmatched Creativity: Unique graphics and video direction that stood apart from everyone else.
  • Cult-Like Following: A brand for skaters who appreciated art and individuality.
  • Legendary Team: A roster of some of the most respected pros in the game.

❌ Cons:

  • Experienced several ownership changes over the years, leading to periods of uncertainty.

👉 Shop Alien Workshop on:

9. DGK (Dirty Ghetto Kids): Stevie Williams’ Street Cred

Our Rating:

  • 2000s Street Cred: 9/10
  • Graphic Innovation: 7/10
  • Team Influence: 8/10
  • Lasting Legacy: 8/10

Founded in 2002 by the legendary Stevie Williams, DGK came onto the scene with a powerful message and a whole lot of style. The brand represented the struggle and hustle of coming from the streets, and it resonated deeply with a huge segment of the skate community. DGK was for those who turned nothing into something.

The brand’s aesthetic was heavily influenced by hip-hop culture and luxury brands, creating a unique look that was aspirational yet gritty. The team, led by Stevie, brought a smooth, technical style that was mesmerizing to watch.

✅ Pros:

  • Powerful Branding: An authentic story and message that connected with skaters.
  • Unique Style: Blended skate and street culture in a new and exciting way.
  • Influential Founder: Stevie Williams is a true icon of street skating.

❌ Cons:

  • As a newer brand in the early 2000s, it took time to build the same legacy as the 90s giants.

👉 Shop DGK on:

10. Habitat Skateboards: Organic Aesthetics and Flow

Our Rating:

  • 2000s Street Cred: 8/10
  • Graphic Innovation: 9/10
  • Team Influence: 8/10
  • Lasting Legacy: 8/10

A sister brand to Alien Workshop, Habitat Skateboards was introduced in 2000 and offered a more organic, earthy aesthetic. With Joe Castrucci’s art direction, Habitat’s graphics often featured clean lines, nature themes, and a sophisticated design sense.

The team was known for its smooth, flowy style, with skaters like Fred Gall and Kerry Getz leading the charge. Their video Mosaic (2003) is a classic of the era, showcasing the team’s creative approach to street skating. Habitat was the perfect choice for the skater who appreciated subtlety and style over brute force.

✅ Pros:

  • Beautiful Graphics: Consistently well-designed and artistic board series.
  • Stylish Team: Known for a creative and fluid approach to skating.
  • Unique Identity: Stood out with its earthy and organic branding.

❌ Cons:

  • Sometimes perceived as less “hardcore” than its contemporaries.

👉 Shop Habitat Skateboards on:

11. Enjoi Skateboards: Fun, Whimsy, and Serious Shredding

Our Rating:

  • 2000s Street Cred: 9/10
  • Graphic Innovation: 9/10
  • Team Influence: 9/10
  • Lasting Legacy: 9/10

Founded in 2000 by Marc Johnson and Rodney Mullen, Enjoi brought a much-needed dose of humor and fun to skateboarding. Their iconic Panda logo and colorful, often hilarious, graphics were a breath of fresh air. Enjoi’s philosophy was simple: skateboarding should be fun.

But don’t let the jokes fool you—the team could seriously skate. With a roster that included Jerry Hsu, Louie Barletta, and Chris Cole in his early days, Enjoi had the skills to back up the silliness. Their first full-length video, Bag of Suck (2006), won Transworld’s “Video of the Year” award and perfectly captured the brand’s blend of incredible skating and laugh-out-loud antics.

✅ Pros:

  • Fun and Unique Branding: A welcome alternative to the super-serious brands.
  • Incredibly Talented Team: A diverse team of creative and highly skilled skaters.
  • Memorable Graphics: The Panda logo is one of the most recognizable in skateboarding.

❌ Cons:

  • The humorous approach wasn’t for every skater, especially those who preferred a more “tough guy” image.

👉 Shop Enjoi Skateboards on:

12. Almost Skateboards: Daewon and Mullen’s Technical Marvel

Our Rating:

  • 2000s Street Cred: 8/10
  • Graphic Innovation: 8/10
  • Team Influence: 10/10
  • Lasting Legacy: 8/10

What happens when two of the most technically gifted and innovative skaters of all time start a company? You get Almost Skateboards. Founded in 2003 by Daewon Song and the godfather of street skating, Rodney Mullen, Almost was built on a foundation of pushing skateboarding’s technical boundaries.

They were also pioneers in board construction, introducing technologies like their “Impact” and “Ăśber Light” series to make decks stronger and lighter. Their videos, like Round Three and the incredible mini-ramp masterpiece Cheese and Crackers, showcased a level of technical wizardry that was simply mind-blowing.

✅ Pros:

  • Founding Fathers: Led by two of the most respected legends in the sport.
  • Technological Innovation: Pushed the envelope in skateboard deck construction.
  • Mind-Bending Videos: Showcased a level of creativity and technical skill that was off the charts.

❌ Cons:

  • The hyper-technical focus might not have appealed to skaters who just wanted to go fast and grind curbs.

👉 Shop Almost Skateboards on:

13. Blind Skateboards: Still Kicking After All These Years

Our Rating:

  • 2000s Street Cred: 7/10
  • Graphic Innovation: 7/10
  • Team Influence: 7/10
  • Lasting Legacy: 8/10

Blind has a long and storied history, founded by the legendary Mark Gonzales in 1989. After releasing the hugely influential video Video Days in 1991, they remained a strong presence through the 90s and into the 2000s. The “Grim Reaper” logo is a classic.

In the 2000s, Blind continued to sponsor a team of technical skaters and was a staple in skate shops. While they may not have had the same “cool factor” as brands like Baker or Girl during this period, they were a reliable and respected brand that consistently put out quality products and supported a solid team. Their 2005 video What If? was a strong entry in the decade’s video library.

✅ Pros:

  • Long-Standing Legacy: A heritage brand with deep roots in skateboarding.
  • Reliable Products: Known for making solid, dependable decks.
  • Iconic Logo: The Grim Reaper is a timeless skate graphic.

❌ Cons:

  • Felt less “trendy” in the 2000s compared to some of the newer, skater-owned brands.

👉 Shop Blind Skateboards on:

14. Birdhouse Skateboards: Tony Hawk’s Enduring Legacy

Our Rating:

  • 2000s Street Cred: 8/10
  • Graphic Innovation: 7/10
  • Team Influence: 9/10
  • Lasting Legacy: 10/10

You can’t talk about the 2000s without talking about Tony Hawk. Thanks to his video game series, he was the most famous skateboarder on the planet, and his company, Birdhouse Skateboards, reaped the benefits. Founded in 1992 by Hawk and Per Welinder, Birdhouse had a legendary team and a massive presence.

While Tony was the king of vert, the Birdhouse team in the 2000s was stacked with street killers like Steve Berra and a young Shaun White (before his snowboarding fame). Their 1999 video The End is considered a masterpiece, and its influence carried deep into the next decade. Birdhouse was the gateway brand for countless kids who got into skating because of Tony Hawk.

✅ Pros:

  • The Tony Hawk Effect: Unparalleled mainstream recognition.
  • Legendary Video: The End is one of the most important skate videos ever made.
  • Diverse Team: A great mix of vert and street talent.

❌ Cons:

  • Its mainstream success sometimes made it a target for “core” skaters who rejected anything popular.

👉 Shop Birdhouse Skateboards on:

15. Plan B Skateboards: The Resurgence of a Legend

Our Rating:

  • 2000s Street Cred: 9/10
  • Graphic Innovation: 8/10
  • Team Influence: 10/10
  • Lasting Legacy: 9/10

Plan B was a super-team brand in the early 90s that disbanded after the tragic death of founder Mike Ternasky. But in 2005, it was resurrected by team riders Danny Way and Colin McKay, and it came back with a vengeance. They assembled another “dream team” of technical powerhouses, including Paul Rodriguez, Ryan Sheckler, and PJ Ladd.

The relaunch of Plan B was a huge story in the mid-2000s. The brand was known for pushing the boundaries of technical skating and producing some of the highest quality decks available. Their video Live After Death showcased the insane talent of the new team and cemented their place as a top brand of the latter half of the decade.

✅ Pros:

  • All-Star Team: A roster of some of the biggest names in 2000s skateboarding.
  • High-Quality Production: Both their boards and their videos were top-of-the-line.
  • Legendary Status: The name carried a lot of weight and history.

❌ Cons:

  • Was only active for the second half of the decade.

👉 Shop Plan B Skateboards on:

16. Shorty’s Skateboards: Hardware, Decks, and a Cult Following

Our Rating:

  • 2000s Street Cred: 8/10
  • Graphic Innovation: 7/10
  • Team Influence: 8/10
  • Lasting Legacy: 7/10

While many know Shorty’s for their iconic hardware (the little black Phillips bolts were a must-have), they also had a super popular deck and apparel line in the early 2000s. Their “S” logo and “Rosa” graphics were everywhere.

The Shorty’s team, featuring Chad Muska in his prime, was hugely influential. Their video Fulfill the Dream is a classic from the era, perfectly capturing the hip-hop-infused style of the late 90s and early 2000s. While their deck presence faded a bit as the decade went on, their impact on the culture and style of the time is undeniable.

✅ Pros:

  • Iconic Team and Video: Muska and Fulfill the Dream were legendary.
  • Strong Brand Identity: More than just decks, they were a full-fledged culture brand.
  • Essential Hardware: Their bolts were the industry standard.

❌ Cons:

  • Their popularity as a deck company was more concentrated in the first few years of the decade.

👉 Shop Shorty’s Skateboards on:

17. World Industries: The OG Innovators

Our Rating:

  • 2000s Street Cred: 7/10
  • Graphic Innovation: 9/10
  • Team Influence: 6/10
  • Lasting Legacy: 9/10

World Industries, founded by Steve Rocco and Rodney Mullen, changed the entire skate industry in the early 90s with its skater-owned ethos and controversial graphics. By the 2000s, the brand had changed hands and was more of a mainstream entity, but its legacy and iconic characters, Flameboy and Wet Willy, were still hugely popular, especially with younger skaters.

While they may have lost some of their “core” credibility, you simply couldn’t escape World Industries in the early 2000s. Their boards were in every mall and sporting goods store, introducing a massive number of kids to skateboarding. They played a huge role in the decade’s skate boom, even if they weren’t the “coolest” brand among seasoned vets.

✅ Pros:

  • Massive Reach: Introduced millions of kids to skateboarding.
  • Iconic Characters: Flameboy and Wet Willy are unforgettable.
  • Historical Importance: One of the most influential companies in skate history.

❌ Cons:

  • Became very commercialized, losing the edgy reputation it was built on.

👉 Shop World Industries on:

18. Anti-Hero Skateboards: The Gritty, No-Nonsense Crew

Our Rating:

  • 2000s Street Cred: 10/10
  • Graphic Innovation: 8/10
  • Team Influence: 9/10
  • Lasting Legacy: 10/10

For those who rejected the polished image of skateboarding, there was Anti-Hero. Founded in 1995 by Julien Stranger, the brand has always represented the raw, uncompromising, and often grimy side of skating. Their iconic Eagle logo is a badge of honor for skaters who live and breathe the culture.

The team, featuring legends like John Cardiel, Tony Trujillo, and Frank Gerwer, is known for skating anything and everything with speed and aggression. Anti-Hero is less about technical perfection and more about the pure, chaotic energy of skateboarding. They are, and always have been, 100% for the core.

✅ Pros:

  • Unwavering Authenticity: The definition of a “core” skate brand.
  • Legendary Team: A crew of skaters who embody the brand’s ethos.
  • Timeless Graphics: The Eagle logo is one of the best in the game.

❌ Cons:

  • Their raw approach isn’t for everyone, and that’s exactly how they like it.

👉 Shop Anti-Hero Skateboards on:

19. Real Skateboards: True to the Streets Since Day One

Our Rating:

  • 2000s Street Cred: 9/10
  • Graphic Innovation: 8/10
  • Team Influence: 9/10
  • Lasting Legacy: 9/10

Another powerhouse from the Deluxe Distribution camp (along with Anti-Hero and Krooked), Real Skateboards has been a pillar of the industry since 1990. They’ve always been known for their distinctive graphics, which often touch on social and political issues, and their unwavering commitment to “real” skateboarding.

Their team in the 2000s was incredible, with legends like Dennis Busenitz and Keith Hufnagel (RIP) leading the charge. Real has always been a brand that skaters respect for its quality products and its dedication to supporting the scene from the ground up.

✅ Pros:

  • Respected Legacy: One of the most enduring and trusted skater-owned brands.
  • Powerful Graphics: Boards that often have a message.
  • Solid Team: Always sponsoring some of the best and most authentic street skaters.

❌ Cons:

  • Like other Deluxe brands, they fly under the mainstream radar, which is a pro for core skaters but a con for brand recognition.

👉 Shop Real Skateboards on:

20. Krooked Skateboards: Mark Gonzales’ Artistic Playground

Our Rating:

  • 2000s Street Cred: 10/10
  • Graphic Innovation: 10/10
  • Team Influence: 9/10
  • Lasting Legacy: 10/10

Founded in 2002 by the most creative and influential skateboarder of all time, Mark “The Gonz” Gonzales, Krooked is a direct reflection of his artistic and eccentric personality. The graphics, often drawn by Gonz himself, are whimsical, colorful, and completely unique.

Krooked pioneered concepts like “guest boards” for pros on other companies and pushed the fun of skating with their uniquely shaped “Zip Zinger” cruiser boards. The team, featuring Gonz, Bobby Worrest, and Dan Drehobl, embodies the brand’s creative spirit. Riding a Krooked board means you don’t take skating—or life—too seriously.

✅ Pros:

  • The Gonz Factor: The vision of the most iconic skater ever.
  • Creative Freedom: A brand that celebrates individuality and fun.
  • Unique Board Shapes: Pushed the boundaries of what a skateboard could look like.

❌ Cons:

  • The unconventional shapes and art aren’t for the popsicle-stick purist.

👉 Shop Krooked Skateboards on:

👕 Beyond the Boards: 2000s Skate Apparel and Footwear Icons

You couldn’t just ride a 2000s brand; you had to look the part. The decade’s Skateboard Fashion was as iconic as the decks themselves. We’re talking about a uniform of baggy jeans, oversized logo tees, and, most importantly, the shoes.

Footwear: The Foundation of Your Stance

The 2000s were the undisputed era of the puffy skate shoe. More was more: more padding, more “tech” features like air bubbles and lace protectors, and more bulk. As the first video featured in this article points out, these shoes were about more than just function; they were a statement of identity.

  • Osiris: The undisputed king of bulk was the Osiris D3. Released in 1999, its popularity exploded in the early 2000s. It was a massive, tank-like shoe that became a cultural icon, for better or worse. As skate culture shifted towards slimmer shoes, the D3 became a symbol of the era’s excess.
  • DC Shoes: Before their acquisition by Quiksilver, DC was a dominant force. With a heavy-hitting team and a focus on performance, shoes like the Kalis and the Lynx were staples at any skate spot.
  • Ă©S, Etnies, and Emerica: These three brands, all under the Sole Technology umbrella, were titans. Ă©S was known for its technical designs like the Koston 1 and the Accel. Etnies had a massive team and broad appeal, while Emerica, with Andrew Reynolds at the helm, catered to the raw street skater.
  • Globe: An Australian brand that gained huge legitimacy with a team that included the legendary Rodney Mullen. Their bulky, technical shoes like the Chet Thomas IV and the Sabre were incredibly popular.
  • Adio: Boosted by its association with Bam Margera and the Jackass crew, Adio had a massive, albeit brief, moment in the spotlight. Their shoes embodied the punk-rock, MTV energy of the time.

Why did this style eventually die out? As skating progressed, riders started craving more board feel, which led to the rise of slimmer, vulcanized soles. The puffy shoe just couldn’t keep up.

Apparel: Style That Spoke Volumes

The clothing was all about comfort and brand loyalty.

  • Baggy Jeans: The tighter the pants, the less popular you were. Brands like KR3W, Matix, and even mainstream brands like Levi’s were the go-to.
  • Oversized T-Shirts: You repped your favorite board or shoe company with a massive logo tee. Volcom, Element, and Shorty’s were particularly popular.
  • Hoodies and Headwear: A staple of the uniform. Zip-up hoodies were common, and the fitted or flex-fit hat was the headwear of choice.

🎶 The Sound of the Streets: Music and Media Influencing 2000s Skateboarding

You can’t separate 2000s skating from its soundtrack. The music in skate videos didn’t just accompany the skating; it defined the vibe of a part and introduced a generation of kids to new artists. The playlists were eclectic, but some genres dominated:

  • Punk Rock & Hardcore: Fast, aggressive music was the perfect backdrop for high-impact skating. Think Zero and Baker videos.
  • Hip-Hop: From classic boom-bap to the latest underground tracks, hip-hop was the sound of city street skating. DGK and Chocolate videos often featured amazing hip-hop soundtracks.
  • Indie & Alternative: Brands like Girl and Alien Workshop often used more melodic, atmospheric indie rock to complement their stylish and creative skating.

Beyond music, print magazines were still the bibles of the skate world. A cover or a full interview in Thrasher Magazine or Transworld Skateboarding was the ultimate sign that a skater had made it. These magazines were our primary source for news, photos, and discovering new brands and skaters before the internet took over.

💡 Why These Brands Mattered: Innovation, Influence, and Legacy

So why are we still talking about these brands two decades later? Because they didn’t just sell products; they built the culture.

  • Innovation in Technology: Companies like Almost Skateboards pushed deck construction forward with carbon fiber inserts, making boards lighter and stronger. Shoe companies, for all their bulk, were constantly experimenting with cushioning and durability features.
  • The Power of the Pro Model: The 2000s solidified the pro model deck and shoe as the ultimate status symbol. Having your name on a board meant you were at the top of the game, and it gave skaters a direct way to support their favorite pros.
  • The Skate Video as Art Form: This was the decade where the skate video peaked as the primary marketing tool and cultural touchstone. Brands poured huge budgets into creating cinematic masterpieces that were watched on repeat. Videos like Sorry and Yeah Right! weren’t just ads; they were cultural events that shaped how a generation skated, dressed, and thought about skateboarding.
  • Skater-Owned Authenticity: The most respected brands were the ones run by skaters themselves. This ensured the brands stayed true to the culture and weren’t just trying to cash in on a trend. This ethos, championed by companies like Baker, Girl, and Anti-Hero, remains the gold standard in the industry today.

🛠️ Building Your Own 2000s-Inspired Setup: Expert Recommendations

Feeling nostalgic? Want to put together a setup that screams Y2K? As your go-to experts on Skateboard Gear, we’ve got you covered. Here’s a blueprint for a classic early-2000s complete.

Component Brand Recommendation Why It Fits the Era
Deck Baker or Zero (7.5″ – 7.75″ width) The quintessential 2000s street brands. Deck widths were much narrower back then, with deep concaves.
Trucks Independent Stage 9 or Thunder Indy has always been a top choice for durability. Thunder was known for being lightweight and having a quick turning response.
Wheels Spitfire Classics or Pig Wheels (50mm – 53mm) Small, hard wheels were the standard for technical street skating. Spitfire was, and still is, a dominant force. Pig was a super popular choice as well.
Bearings Bones Reds or Shorty’s Black Panthers Bones Reds have always been the best bang for your buck. Black Panthers were another solid, widely available option.
Grip Tape Mob Grip or Jessup Mob offered superior grip for flicking flip tricks, while Jessup was the classic, less-abrasive standard.
Hardware Shorty’s Phillips Head (Black) The only real choice for hardware in the early 2000s. If you didn’t have the little black Shorty’s bolts, what were you even doing?

Putting this setup together will give you a genuine feel for how a board handled back in the day. It’s perfect for techy ledge tricks and fast, flatground flip tricks.

🎬 Spotlight on Skate Videos: The Visual Legacy of the 2000s

We’ve mentioned them throughout, but it’s impossible to overstate the importance of the skate video in the 2000s. Before YouTube, these physical DVDs were our windows into the world of professional skateboarding. Here are a few that defined the decade:

  • Flip, Sorry (2002): A raw, epic masterpiece. Geoff Rowley, Arto Saari, and the team put their bodies on the line, and the result was one of the most influential videos ever. It set a new standard for what “gnarly” meant.
  • Girl, Yeah Right! (2003): The polar opposite of Sorry in tone, but just as impactful. It was stylish, creative, and funny, with groundbreaking special effects and a legendary part from Eric Koston.
  • Baker, Baker 3 (2005): The rawest of the raw. This video felt like a home movie made by the most talented group of friends in the world. It perfectly captured the “skate, party, destroy” ethos of the Baker crew and had a massive influence on skate style.
  • Zero, Dying to Live (2002): A dark, brutal, and beautiful video. Jamie Thomas and his team took on some of the biggest handrails and gaps ever seen at the time, all set to a heavy punk and metal soundtrack.
  • Almost, Cheese & Crackers (2006): A video that was pure, unadulterated fun and creativity. Featuring only Daewon Song and Chris Haslam skating a mini-ramp, it showed what was possible when you threw out the rulebook.

🏞️ The Evolution of Skate Parks and Street Spots in the 2000s

The 2000s saw a massive shift in where we skated. The skatepark boom was in full swing, with cities finally starting to invest in professionally designed concrete parks. This meant more skaters had access to quality ramps, bowls, and ledges.

But the heart of 2000s skating was still in the streets. Skate videos turned ordinary architectural features into legendary spots. Think of the Hollywood High 16-stair set in California, the MACBA ledges in Barcelona, or Philadelphia’s LOVE Park (RIP). These weren’t just skate spots; they were destinations, proving grounds where pros made history and locals honed their skills. A trick done at one of these iconic locations carried extra weight and instantly became part of the global skate conversation.

📦 Collecting 2000s Skate Memorabilia: A Nostalgic Dive

Is that old Baker deck from 2005 collecting dust in your parents’ garage? It might be worth more than just sentimental value! Collecting 2000s skate gear has become a huge hobby. The combination of nostalgia and iconic graphics has made certain items highly sought after.

What to look for:

  • Pro Decks: Boards from top pros on iconic brands like Girl, Alien Workshop, or Flip are always in demand. A board in good condition (or even still in the shrink wrap!) can be a prized possession.
  • Puffy Shoes: Yes, those bulky skate shoes are back in style for some. An original pair of DC Lynx, Ă©S Koston 1s, or Osiris D3s in good condition can fetch a pretty penny.
  • Brand Apparel: Vintage logo tees and hoodies from brands like Shorty’s, Blind, or World Industries are pure nostalgic gold.

Where can you find this stuff? eBay is your best bet. Scour the listings for “vintage skateboards” or “2000s skate shoes” and you might just find that piece of your youth you’ve been missing. It’s a fun way to reconnect with the brands that made us who we are.

🏁 Conclusion: The Enduring Spirit of 2000s Skateboarding

What a ride! The 2000s were a defining decade for skateboarding, where the culture exploded into new realms of creativity, style, and innovation. From the raw street grit of Baker and Zero to the artistic visions of Alien Workshop and Krooked, these brands didn’t just sell decks—they shaped a generation’s identity. The era’s skate videos, puffy shoes, and iconic apparel created a lasting legacy that still influences skaters today.

If you’re craving that authentic 2000s vibe, our expert recommendation is to start with a setup from Baker or Zero for that raw street feel, pair it with classic Spitfire wheels and Independent trucks, and lace up some vintage DC Shoes or Osiris D3s to complete the look. These brands represent the heart and soul of the decade.

While some brands like World Industries became more commercialized, and others like Almost pushed technical boundaries, the common thread was authenticity—skater-owned, skater-driven, and skater-loved. The 2000s weren’t just about skating; they were about community, creativity, and rebellion. And that spirit? It’s alive and kicking.

So, whether you’re a nostalgic vet or a curious newcomer, diving into these brands and their stories is like opening a time capsule filled with passion, innovation, and pure skate magic. Ready to roll back the clock and shred like it’s 2005? Let’s go!

Here’s where you can grab some of the iconic gear and learn more about the brands that defined the decade:

Books to deepen your skate knowledge:

  • Skateboarding and the City: A Complete History by Iain Borden — Amazon Link
  • The Mutt: How to Skateboard and Not Kill Yourself by Rodney Mullen — Amazon Link
  • Skateboarding: Legendary Tricks 2 by Steve Badillo and Doug Werner — Amazon Link

❓ FAQ: Your Burning Questions About 2000s Skate Brands Answered

Absolutely! Brands like Element, Girl, Zero, Baker, and Flip remain pillars of the skateboarding world. They’ve evolved with the times but kept their core ethos intact. For example, Element continues to innovate with eco-friendly decks, while Baker still represents raw street skating. These brands have successfully bridged generations, maintaining relevance through consistent quality, strong teams, and cultural authenticity.

What role did professional skateboarders play in promoting their sponsor brands in the 2000s?

Pro skaters were the lifeblood of brand promotion. Their video parts, signature products, and public personas directly influenced brand popularity. For instance, Andrew Reynolds’ association with Baker made the brand synonymous with raw street skating. Jamie Thomas’ fearless skating for Zero helped cement its hardcore image. Pro models were coveted, and skaters’ personalities often shaped the brand’s identity. This skater-owned model ensured authenticity and deep fan loyalty.

Which skate brands were known for their streetwear clothing lines in the 2000s?

Brands like Element, Girl, DGK, Enjoi, and Shorty’s had strong streetwear lines that transcended skateboarding. Their tees, hoodies, and hats were staples not only in skate parks but also on the streets. DGK, in particular, blended hip-hop culture with skate style, influencing fashion beyond skating. The 2000s saw skate apparel become a major part of streetwear culture, with logos and graphics becoming fashion statements.

What were some notable skateboarding competitions and events in the 2000s?

The 2000s featured legendary events like the X Games, which brought skateboarding to a global audience with high production value and prize money. The Street League Skateboarding (SLS) series launched in 2010 but had roots in the competitive scene of the late 2000s. Thrasher’s King of the Road was a cult favorite, pitting teams from different brands against each other in a series of challenges. These events helped push progression and popularize skateboarding worldwide.

How did skate culture influence fashion in the 2000s?

Skate culture heavily influenced 2000s fashion with its emphasis on baggy pants, oversized tees, and chunky skate shoes. The “puffy shoe” trend, led by brands like Osiris and DC Shoes, was emblematic of the era. Skate brands’ logos became mainstream streetwear icons, influencing hip-hop and punk fashion scenes. The DIY ethos of skateboarding also encouraged customization and individuality in style.

California has been the heart of skateboarding since its inception. Popular 2000s brands from the Golden State include Baker (Huntington Beach), Flip (though originally UK-based, relocated to California), Zero (Carlsbad), Girl, Chocolate, and Element (though founded in Georgia, quickly associated with the California scene). These brands benefited from proximity to legendary skate spots and a deep skateboarding heritage.

What were the most iconic skateboarding shoes of the 2000s?

The Osiris D3 is arguably the most iconic shoe of the decade, known for its bulky design and cultural impact. Other staples included the DC Lynx, éS Koston 1, Emerica Reynolds 1, and Globe Sabre. These shoes combined protection, style, and tech innovation, defining the era’s footwear aesthetic.

In the 2000s, the most popular skateboards were typically from brands like Girl, Baker, Flip, and Zero. Deck widths ranged from 7.5″ to 7.75″, favoring technical street skating. The popsicle shape dominated, offering versatility for flip tricks and grinds. While no single board ruled all, these brands’ signature models were among the best sellers.

What is the oldest skate brand?

Santa Cruz Skateboards, founded in 1973, holds the title of one of the oldest and most influential skate brands still active today. Their iconic “Screaming Hand” graphic is legendary. Powell Peralta, founded in 1978, is another historic brand that shaped the industry, especially in the 80s and 90s.

Skateboarding was incredibly popular in the 2000s, arguably reaching new mainstream heights thanks to video games, movies, and the rise of skate parks. The culture expanded globally, and skateboarding’s influence seeped into music, fashion, and media. While it retained its core rebellious spirit, it also became more accessible to a wider audience.

What were the skate brands in the 2000s?

The 2000s featured a rich tapestry of skate brands, including Element, Girl, Chocolate, Flip, Toy Machine, Zero, Baker, Alien Workshop, DGK, Habitat, Enjoi, Almost, Blind, Birdhouse, Plan B, Shorty’s, World Industries, Anti-Hero, Real, and Krooked, among others. Each brought its own flavor, style, and ethos to the scene.

We hope this deep dive into the 2000s skate brands has sparked some nostalgia and maybe even inspired your next setup! Keep rolling and stay rad! 🛹🔥

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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