Santa Cruz Skateboards: A Comprehensive Guide [2023]

Are you a skateboarder looking for a top-quality brand that offers both style and performance? Look no further than Santa Cruz Skateboards! With a rich history and a commitment to innovation, Santa Cruz has become one of the most iconic brands in the skateboarding industry. In this comprehensive guide, we will delve into the fascinating world of Santa Cruz Skateboards, covering its history, manufacturing process, origins, and more. Join us as we explore what makes Santa Cruz an outstanding choice for skateboarders worldwide.

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When it comes to skateboarding, having a reliable and high-quality skateboard is crucial for achieving your best performance. Santa Cruz Skateboards has been at the forefront of the industry since its inception, providing skaters with top-of-the-line products that deliver on both style and functionality. With their eye-catching graphics and durable construction, Santa Cruz decks are a favorite among skateboarders of all levels.

In this article, we will explore the rich history of Santa Cruz Skateboards, dive into their manufacturing process, uncover the fascinating origins of the brand, and answer some frequently asked questions. By the end, you'll understand why Santa Cruz is a top choice for skateboard enthusiasts worldwide.


Santa Cruz Skateboards has a history that dates back to 1973, making it one of the oldest and most respected skateboard brands in the world. Founded by Richard Novak, Doug Haut, and Jay Shuirman, Santa Cruz initially started as a surfboard company. However, as the popularity of skateboarding began to soar, they shifted their focus to producing high-quality skateboards.

In the late 1970s and early 1980s, Santa Cruz rose to prominence with their innovative designs and unique graphics. They collaborated with top skateboarders of the era, such as Jim Phillips and Rob Roskopp, to create deck graphics that became instantly recognizable. From the iconic screaming hand logo to the bold and vibrant artwork, Santa Cruz decks became sought-after treasures.

Over the years, Santa Cruz Skateboards has continued to expand its product line, offering not only skateboards but also apparel, accessories, and protective gear. Their commitment to quality and craftsmanship has earned them a dedicated and loyal fan base that spans generations.

Manufacturing Process

One of the reasons Santa Cruz Skateboards stands out in the industry is their exceptional manufacturing process. Each Santa Cruz deck is meticulously crafted using high-quality materials to ensure optimal performance and durability.

The manufacturing process begins with selecting the finest Canadian maple veneers, known for their excellent strength and flexibility. These veneers are then carefully laminated and pressed together using specialized machinery, creating a solid and sturdy skateboard deck.

Santa Cruz also pays great attention to the artwork and graphics that adorn their decks. They work closely with talented artists to develop unique and visually stunning designs. These graphics are applied to the decks through a heat transfer process, ensuring they remain vibrant and resistant to fading.


Though Santa Cruz Skateboards originated in Santa Cruz, California, the brand's influence has spread far beyond its hometown. The vibrant skateboarding culture and thriving scene in Santa Cruz served as the perfect backdrop for the brand's early growth and development.

Santa Cruz's roots in the California skateboarding scene allowed them to collaborate with some of the most influential skateboarders of the time. This partnership between the brand and the skateboarders helped shape the industry and establish Santa Cruz as a leader in skateboard manufacturing.

Frequently Asked Questions

santa cruz skateboards wiki, Skateboard Brands

Who founded Santa Cruz Skateboards?

Santa Cruz Skateboards was founded in 1973 by Richard Novak, Doug Haut, and Jay Shuirman. They started as a surfboard company but shifted their focus to skateboards as the popularity of skateboarding grew.

Where are Santa Cruz Skateboards made?

Santa Cruz Skateboards are proudly made in the USA. The brand has its own manufacturing facility located in Santa Cruz, California.

Where is the Santa Cruz brand from?

The Santa Cruz brand originated in Santa Cruz, California. The vibrant skateboarding scene in the area played a significant role in the brand's early growth and success.

When was Santa Cruz Skateboards established?

Santa Cruz Skateboards was established in 1973, making it one of the oldest skateboard brands in the world.

Why Choose Santa Cruz Skateboards?

There are numerous reasons why Santa Cruz Skateboards should be at the top of your list when choosing a skateboard brand. Here are just a few:

  1. Quality and Durability: Santa Cruz decks are renowned for their exceptional quality and durability. Built with the finest materials and assembled with precision, these decks can withstand the demands of even the most intense skate sessions.

  2. Innovative Designs: Santa Cruz has a long history of collaborating with talented artists to create unique and eye-catching graphics for their decks. Whether you prefer bold and vibrant designs or more subtle and refined artwork, Santa Cruz offers a wide range of options to suit your individual style.

  3. Commitment to the Skateboarding Community: Santa Cruz Skateboards has always been deeply ingrained in the skateboarding community. They continue to support and sponsor talented skateboarders, events, and initiatives, contributing to the growth and development of the sport.

  4. Wide Range of Products: Santa Cruz offers more than just skateboards. From apparel and accessories to protective gear, they have everything you need to complete your skateboarding setup with Santa Cruz style.

So, if you're looking for a skateboard brand that combines quality, style, and a deep connection to the skateboarding community, Santa Cruz Skateboards is an excellent choice.

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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