Santa Cruz Skateboards History: 7 Legendary Moments That Shaped 2025 🛹


Video: The World's Oldest Skateboard Company.







Have you ever wondered how a humble surfboard company transformed into one of the most iconic skateboard brands in history? Santa Cruz Skateboards didn’t just ride the wave—they created it. From the birth of precision ball bearing wheels to the legendary Screaming Hand graphic that’s become a symbol of skate culture worldwide, this brand’s story is packed with innovation, art, and rebellious spirit.

In this deep dive, we’ll uncover 7 legendary moments that defined Santa Cruz’s rise, explore the pro riders who made it famous, and reveal insider tips on spotting authentic decks. Whether you’re a collector, a rider, or just a curious fan, you’ll discover why Santa Cruz remains a timeless classic in 2025 and beyond. Stick around—there’s a lot more beneath the surface than you might expect!

Key Takeaways

  • Founded in 1973, Santa Cruz Skateboards revolutionized skateboarding with innovations like Road Rider Wheels and the NuWood deck.
  • The Screaming Hand graphic by Jim Phillips is one of the most iconic images in skate culture.
  • Santa Cruz has produced legendary models such as the Rob Roskopp and Jason Jessee Poseidon decks.
  • The brand’s pro riders have shaped skateboarding’s evolution and global appeal.
  • Authenticity matters—learn how to spot genuine Santa Cruz boards to avoid counterfeits.
  • Santa Cruz continues to innovate with new collections and collaborations in 2025.

Ready to ride with a legend? Check out the latest Santa Cruz skateboards and gear here:

Table of Contents

Quick Tips and Facts About Santa Cruz Skateboards 🛹

As enthusiasts at Skateboard Brands™, we’re excited to share our knowledge about Santa Cruz Skateboards, a brand that has been a cornerstone of the skateboarding world for decades. For those looking for a comprehensive Skateboard Brand Comparison: Top 10 Picks You Can’t Miss in 2025, Santa Cruz is definitely a brand to consider. Here are some quick tips and facts to get you started:

  • Founded in 1973 by Richard Novak, Doug Haut, and Jay Shuirman, Santa Cruz Skateboards is known for its high-quality decks and innovative designs.
  • Iconic Logos: The brand is famous for its red dot logo and the Screaming Hand, designed by Jim Phillips, which have become synonymous with skate culture.
  • Innovative Products: From Road Rider Wheels to NuWood decks, Santa Cruz has consistently pushed the boundaries of what’s possible in skateboarding technology.

Rating Table for Santa Cruz Skateboards

Aspect Rating (1-10)
Design 9
Functionality 8.5
Durability 9.5
Price 8

The Radical Roots: Early History of Santa Cruz Skateboards 🌊

woman holding white textile standing beside body of water

The story of Santa Cruz Skateboards begins with its founders, who initially struggled to make a name for themselves in the surfboard manufacturing business. However, after receiving an order for 500 skateboards, they shifted their focus and created the first Santa Cruz skateboard in 1973. This marked the beginning of a legacy that would span decades and influence generations of skaters. As noted by Slick Willies, the early days were marked by innovation, including the development of Road Rider Wheels, which featured precision ball bearings and revolutionized the sport.

Early Struggles and Breakthroughs

  • Initial Challenges: The company faced low margins in surfboard manufacturing, leading to a shift in focus towards skateboards.
  • The First Order: The order for 500 skateboards was a turning point, allowing the company to invest in new technologies and designs.

Iconic Graphics and Designs: The Art Behind Santa Cruz Decks 🎨

Santa Cruz Skateboards is renowned for its iconic graphics and designs, which have been a hallmark of the brand since its inception. The Screaming Hand, designed by Jim Phillips, is one of the most recognizable logos in skate culture. As Surfer Today notes, Phillips’ artwork has played a crucial role in shaping the brand’s identity and appeal. For more on skateboarding art and culture, visit our Skateboard Culture section.

The Role of Jim Phillips

  • Design Legacy: Phillips’ designs, including the Screaming Hand and the red dot logo, have become synonymous with Santa Cruz Skateboards.
  • Influence on Skate Culture: His artwork has inspired generations of skaters and artists, contributing to the rich tapestry of skate culture.

Top 7 Legendary Santa Cruz Skateboard Models You Need to Know 🔥


Video: TYPE by Santa Cruz Skateboards.








From classic designs to innovative models, Santa Cruz has produced a wide range of legendary skateboards over the years. Here are seven models that stand out:

  1. Santa Cruz Rob Roskopp Series: A classic model that showcases the brand’s commitment to quality and design.
  2. Santa Cruz Jeff Kendall Series: Known for its unique graphics and durable construction.
  3. Santa Cruz Jason Jessee Poseidon: A model that combines style and functionality.
  4. Santa Cruz Salba Tiger: A classic design that has become a staple of the brand.
  5. Santa Cruz Natas SMA Panther: A model that showcases the brand’s ability to innovate and push boundaries.
  6. Santa Cruz Jim Thiebaud Comic Book: A unique design that reflects the brand’s commitment to art and culture.
  7. Santa Cruz Screaming Hand: An iconic model that features the brand’s most recognizable logo.

Where to Buy

To get your hands on these legendary models, check out the following retailers:

Santa Cruz’s Influence on Skateboarding Culture and Innovation 🛠️


Video: Salba & The STRANGE History of This Insane Skate Spot! | Santa Cruz Skateboards.








Santa Cruz Skateboards has had a profound influence on skateboarding culture and innovation, from its early days as a pioneer in the sport to its current status as a leading brand. As Wikipedia notes, the company has been at the forefront of technological advancements, introducing new materials and designs that have shaped the sport. For more on the latest skateboarding gear and technology, visit our Skateboard Gear section.

Impact on Skate Culture

  • Skateboarding Community: Santa Cruz has played a significant role in shaping the skateboarding community, from its early days to the present.
  • Innovation and Progress: The brand has consistently pushed the boundaries of what’s possible in skateboarding, introducing new technologies and designs that have inspired generations of skaters.

Materials and Technology: What Makes Santa Cruz Decks Stand Out? 🏆


Video: FIRST LOOK: Stranger Things x Santa Cruz Skateboards Collection 2025.








Santa Cruz decks are known for their high-quality materials and innovative technology. From the brand’s early use of fiberglass to its current use of advanced composites, Santa Cruz has consistently sought to improve the performance and durability of its decks. As Skateboard Brands notes, the brand’s commitment to quality and innovation has made it a leader in the skateboarding industry. For more on the latest developments in skateboard technology, visit our Skateboard Brand Guides section.

Deck Construction

  • Materials: Santa Cruz decks are made from a variety of materials, including wood, fiberglass, and advanced composites.
  • Construction: The brand’s decks are constructed using a combination of traditional craftsmanship and modern technology, ensuring a high level of quality and performance.

Pro Riders Who Shaped Santa Cruz’s Legacy 🏄‍♂️


Video: Erick Winkowski's DOPE PLANET | Santa Cruz Skateboards.








Santa Cruz Skateboards has been represented by some of the most iconic pro riders in the sport, from Steve Olson to Jason Jessee. These riders have played a significant role in shaping the brand’s legacy and inspiring generations of skaters. As Surfer Today notes, the brand’s team riders have been instrumental in pushing the boundaries of what’s possible on a skateboard. For more on the latest skateboarding news and trends, visit our Skateboard Culture section.

Team Riders

  • Steve Olson: A legendary skater who has been with the brand for decades.
  • Jason Jessee: A highly influential skater known for his unique style and commitment to the brand.

How to Spot Authentic Santa Cruz Skateboards: Tips & Tricks ✅❌


Video: Skateboarding Legend Through EVERY Decade | Eric Dressen's True Grit.








With so many counterfeit skateboards on the market, it can be difficult to spot an authentic Santa Cruz deck. Here are some tips and tricks to help you identify a genuine Santa Cruz skateboard:

  • Look for the Logo: The Santa Cruz logo is a key indicator of authenticity.
  • Check the Construction: Genuine Santa Cruz decks are made with high-quality materials and construction.

Authenticity Checklist

  • Logo: The logo should be clearly printed and centered on the deck.
  • Materials: The deck should be made from high-quality materials, such as wood or advanced composites.
  • Construction: The deck should be well-constructed, with a smooth finish and no visible defects.

Santa Cruz Skateboards Today: Latest Collections and Collaborations 🤝


Video: Retro good times with Santa Cruz for OGSC collection.








Santa Cruz Skateboards continues to innovate and push the boundaries of what’s possible in the sport. From its latest collections to its collaborations with other brands, Santa Cruz remains a leader in the skateboarding industry. As Skateboard Brands notes, the brand’s commitment to quality and innovation has made it a favorite among skaters of all levels. For more on the latest skateboarding fashion and trends, visit our Skateboard Fashion section.

Latest Collections

  • Summer Collection: The brand’s latest summer collection features a range of new decks and apparel.
  • Collaborations: Santa Cruz has collaborated with other brands, such as Vans and Independent Truck Company, to create unique and innovative products.

Where to Buy Santa Cruz Skateboards: Best Shops and Online Stores 🛒


Video: HOW TO GET SPONSORED! | Santa Cruz Skateboards.








If you’re looking to get your hands on a Santa Cruz skateboard, there are a number of great shops and online stores to choose from. Here are some of the best places to buy Santa Cruz skateboards:

Online Retailers

Maintaining Your Santa Cruz Skateboard: Care Tips for Longevity 🧼


Video: Why Are Old School Skateboards Cool Again?







To keep your Santa Cruz skateboard in top condition, it’s essential to follow some simple care tips. Here are some tips to help you maintain your board and ensure it lasts for years to come:

  • Clean the Deck: Regularly clean the deck to remove dirt and grime.
  • Check the Trucks: Make sure the trucks are tightened and adjusted properly.

Maintenance Checklist

  • Deck: Clean the deck regularly and apply a protective coating to prevent damage.
  • Trucks: Check the trucks regularly and tighten or adjust them as needed.
  • Wheels: Clean the wheels regularly and replace them when they show signs of wear.

Conclusion: Why Santa Cruz Skateboards Remain a Timeless Classic 🎯

white and teal metal motel signage

After diving deep into the rich history, iconic designs, and groundbreaking innovations of Santa Cruz Skateboards, it’s clear why this brand remains a legend in the skateboarding world. From their pioneering Road Rider Wheels to the unforgettable Screaming Hand logo, Santa Cruz has consistently pushed the boundaries of both style and performance.

Positives ✅

  • Heritage & Authenticity: The oldest continuously running skateboard company, with roots dating back to 1973.
  • Innovative Designs: From the first precision ball bearing wheels to injection-molded NuWood decks, Santa Cruz has been at the forefront of skateboard tech.
  • Iconic Graphics: Jim Phillips’ artwork, especially the Screaming Hand, has become synonymous with skate culture worldwide.
  • Pro Team Influence: Legendary skaters like Steve Olson and Jason Jessee have helped shape the brand’s identity and credibility.
  • Wide Availability: From local skate shops to major online retailers, Santa Cruz boards are accessible to skaters everywhere.

Negatives ❌

  • Price Point: Santa Cruz decks tend to be on the higher end of the price spectrum, reflecting their quality and heritage.
  • Counterfeits: Due to their popularity, fake Santa Cruz boards are common, so buyers need to be vigilant.
  • Production Shifts: Some purists lament the move of manufacturing overseas, though quality remains high.

Our Confident Recommendation

If you’re serious about skateboarding or simply want a piece of skate history, Santa Cruz Skateboards are a must-have. Their blend of durability, cutting-edge design, and timeless art makes them perfect for both collectors and riders. Just remember to buy from trusted sources to avoid fakes!

Ready to ride with a legend? Dive into the world of Santa Cruz and experience what decades of innovation and culture feel like beneath your feet.

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👉 Shop Santa Cruz Skateboards on:

Recommended Books on Skateboarding History & Culture:

  • “Skateboarding and the City: A Complete History” by Iain Borden — Amazon Link
  • “The Mutt: How to Skateboard and Not Kill Yourself” by Rodney Mullen — Amazon Link
  • “Skateboard Graphics: The Art of Jim Phillips” — Amazon Link

FAQ: Everything You Wanted to Know About Santa Cruz Skateboards ❓

black Fayorit typewriter with printer paper

What was the first Santa Cruz skateboard model ever produced?

The very first Santa Cruz skateboard was created in 1973 using surplus fiberglass from the founders’ surfboard business. This initial batch of 500 boards was produced after a challenge to make skateboards, marking Santa Cruz’s entry into the skateboarding world. These early boards were simple but laid the foundation for the brand’s future innovations. Source: Slick Willies

Who founded Santa Cruz Skateboards and what is the story behind the company?

Santa Cruz Skateboards was founded by Richard Novak, Doug Haut, and Jay Shuirman in 1973 under the company NHS, Inc. Initially focused on surfboards, the founders pivoted to skateboards after a Hawaiian order for 500 boards. Their initials (NHS) became the company name, and their innovation with wheels and deck design helped establish Santa Cruz as a pioneer in skateboarding. Tragically, Jay Shuirman passed away in 1979, but the company’s legacy continued to grow. Source: Surfer Today

Read more about “How Many Skateboard Companies Are There? The Ultimate List of 300+ Brands! 🛹 …”

How has Santa Cruz Skateboards contributed to the evolution of skateboarding over the years?

Santa Cruz has been a trailblazer in skateboard technology and culture. They introduced the first precision ball bearing wheels (Road Rider Wheels), pioneered concave deck designs, and developed the NuWood plastic deck. Their graphics, especially Jim Phillips’ Screaming Hand, elevated skateboard art to new heights, influencing skate culture globally. Their pro team and videos helped popularize skateboarding worldwide. Source: NHS, Inc. – Wikipedia

Read more about “10 Iconic Santa Cruz Skateboards Logos You Need to Know (2025) 🛹”

What are some of the most iconic and influential Santa Cruz skateboard decks in the company’s history?

Some of the most legendary Santa Cruz decks include:

  • Rob Roskopp Series: Known for its bold graphics and durability.
  • Jeff Kendall Series: A classic with unique artwork.
  • Jason Jessee Poseidon: Combining style and performance.
  • Screaming Hand Deck: Featuring the iconic Jim Phillips graphic that became a symbol of skateboarding.
  • Natas SMA Panther: Showcasing innovation in deck design and graphics.
    These decks not only represent technical advancements but also embody the artistic spirit of the brand. Source: Surfer Today

How can I tell if a Santa Cruz skateboard is authentic?

Authenticity can be verified by checking the quality of the deck’s construction, the clarity and placement of the Santa Cruz logo, and the presence of official graphics by Jim Phillips or his son Jimbo. Buying from reputable dealers or the official Santa Cruz website is the safest way to avoid counterfeits. Look for smooth finishes, solid materials, and proper branding. Learn more in our How to Spot Authentic Santa Cruz Skateboards section.

What makes Santa Cruz’s graphics so special compared to other brands?

Santa Cruz’s graphics, especially those by Jim Phillips, revolutionized skateboard art by introducing bold, colorful, and often surreal designs that resonated deeply with skaters. The Screaming Hand graphic, for example, became an emblem of rebellion and creativity. This artistic approach helped Santa Cruz stand out and set a new standard for skateboard aesthetics. The brand continues to collaborate with artists, keeping the tradition alive. Source: NHS, Inc. – Wikipedia

These sources provide authoritative insights and historical context to help you explore the fascinating legacy of Santa Cruz Skateboards. Whether you’re a collector, rider, or just a fan of skate culture, there’s always more to discover about this iconic brand!

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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