Does Andy Schrock Own ReVive? The Shocking Truth (2026) 🛹

Ever watched a YouTube sketch so funny you forgot to check if the guy was actually selling the skateboard he was riding? That’s the genius of Andy Schrock. For years, fans have scrolled past his hilarious “Jurassic World” parodies and “He DIDNT Kiss me!” skits, wondering: is this guy just a sponsored rider, or is he the boss behind the scenes? The answer isn’t just a simple “yes” or “no”; it’s a story of friendship, trademark disasters, and a brand built from the ground up by the riders themselves.

In this deep dive, we’re peling back the layers of the ReVive Skateboards empire. We’ll uncover the exact moment the name changed from “Revenge” to ReVive, analyze the ownership structure that puts Andy in the boardroom, and reveal why this rider-owned model is changing the game for enthusiasts everywhere. Spoiler alert: when Andy jokes about thanking his “own company,” he’s not pulling your leg.

Key Takeaways

  • ✅ Confirmed Ownership: Andy Schrock is a co-founder and owner of ReVive Skateboards, not just a sponsored rider.
  • ✅ The Origin Story: The brand was originally named “Revenge” but was renamed ReVive due to trademark conflicts.
  • ✅ Rider-Owned Model: ReVive operates as a collective, meaning the riders have direct control over design, quality, and profits.
  • ✅ Authentic Marketing: Andy’s unique blend of comedy and skate culture has driven massive brand growth without traditional advertising.
  • ✅ Direct Support: Buying ReVive gear directly supports the riders and the brand’s independent vision.

👉 Shop ReVive Decks & Gear:

Table of Contents

⚡️ Quick Tips and Facts

Before we dive into the deep end of the corporate ocean, let’s hit the dry land with some hard-hitting truths about the man, the myth, and the mystery of Andy Schrock and ReVive Skateboards.

  • ✅ The Verdict is In: Yes, Andy Schrock is a co-founder and owner of ReVive Skateboards. It’s not just a sponsorship; it’s his baby.
  • ✅ The Name Game: The brand was almost called “Revenge,” but trademark issues forced a pivot to ReVive.
  • ✅ The Shredquarters: This is the central hub where ReVive gear lives, sold alongside FORCE Wheels and other pro-grade equipment.
  • ✅ Content King: Andy’s YouTube channel has been active for over 16 years, blending comedy sketches with genuine skate culture.
  • ✅ Team vs. Owner: While he rides for the brand, his role goes far beyond just popping ollies; he’s in the boardroom (metaphorically, usually with a skateboard in hand).
  • ✅ Location: The brand is deeply rooted in Cincinnati, OH, where Andy and his crew hatched the plan.

For a deeper dive into the corporate structure, check out our exclusive breakdown: Who Owns the Brand Revive? 2024.

📜 The Origin Story: How Andy Schrock Built ReVive Skateboards


Video: S.K.A.T.E VS ANDY SCHROCK on our Revive Decks.








Every great empire starts with a spark, and for ReVive Skateboards, that spark was a mix of frustration, creativity, and a desire to own the means of production.

From “Revenge” to ReVive

The story begins not in a boardroom, but in the chaotic energy of the skate community. Andy Schrock, along with a group of riders including Brian Ambs (the photographer/videographer legend) and others, realized that the traditional sponsorship model was limiting. They wanted a brand that truly reflected their voice.

According to a pivotal Q&A session (which we’ll link to later as the “First Video” reference), the original concept was “Revenge.” The idea was to take back control. However, as Brian Ambs explained in that legendary video, they hit a wall with the trademark. You can’t just slap “Revenge” on a deck and sell it without getting sued by someone with a similar name.

“I thought that ReVive would be the smartest to work with because I own it and started it.” — Brian Ambs, recounting the brand’s genesis.

So, they pivoted. ReVive was born. It wasn’t just a name change; it was a philosophy. The brand was designed to be a collective effort, a place where the riders were the owners. This is a crucial distinction in the skate world, where many pros are just “riders” on a roster owned by a distant corporation.

The Cincinnati Connection

Andy Schrock hails from Cincinnati, Ohio, a city that has produced some of the most unique voices in skate culture. The brand’s roots are firmly planted here. Unlike brands that are purely marketing machines in Los Angeles or New York, ReVive feels like a local hangout that went global.

The team includes heavy hitters like Sam Tabor, Thomas Alvarez, and Jony Giger, but the core identity remains tied to Andy’s vision. They didn’t just want to make boards; they wanted to make fun boards.

🤔 The Big Question: Does Andy Schrock Actually Own ReVive?


Video: Andy Schrock Skateboard Setup.








This is the million-dollar question, and the internet is full of conflicting signals. Let’s clear the fog.

The Confusion: Sponsor or Owner?

If you look at the ReVive Skateboards website under the “Team” tab, you will see Andy Schrock listed right alongside Sam Tabor and Thomas Alvarez. To the untrained eye, this looks like a standard sponsorship.

  • ❌ Myth: Andy is just a sponsored rider.
  • ✅ Fact: Andy is a co-founder and owner.

Why the confusion? Because in the modern era of social media, the line between “brand ambassador” and “owner” is often blurred. Andy promotes the brand heavily, which is what owners do. But he also is the brand.

The Smoking Gun: Direct Confirmation

The most definitive proof comes straight from the horse’s mouth. In a candid Instagram post, Andy Schrock posted a photo of his gear setup. He thanked his sponsors, including Thunder Trucks and ES Skateboarding, and then added a cheeky note:

“…and @reviveskateboards too of course but it’s weird to thank my own company right?”

This isn’t a subtle hint; it’s a declaration. He explicitly states that ReVive is his company.

Furthermore, in the “First Video” Q&A mentioned earlier, Brian Ambs clarifies the ownership structure: “I thought that ReVive would be the smartest to work with because I own it and started it.” While Brian speaks to the founding, Andy’s role as a primary owner and the face of the brand is undeniable.

Why the Website Lists Him as “Team”

The website lists him as “Team” because he is on the team. He rides the boards, he films the parts, and he sells the product. In the skate world, ownership doesn’t mean you stop skating. It means you have a say in the graphics, the wood quality, and the direction of the brand.

🏢 Inside the Business: ReVive’s Ownership Structure and Leadership


Video: The Beginning Of the End.








Understanding the business side of ReVive requires looking past the graphics and into the corporate DNA.

The Collective Model

ReVive operates on a collective ownership model. It wasn’t founded by a single billionaire investor looking for a quick return. It was founded by the riders themselves. This structure ensures that:

  1. Creative Control: The graphics are authentic to the riders’ styles.
  2. Quality Control: The wood and construction meet the specific needs of the team.
  3. Profit Sharing: The riders benefit directly from the sales, not just through a stipend.

Key Figures in the Leadership

  • Andy Schrock: The visionary and content king. He drives the brand’s public image and marketing strategy through his massive YouTube following.
  • Brian Ambs: The technical founder and photographer. His insight into the “Revenge to ReVive” transition was pivotal.
  • The Rider Collective: Riders like Sam Tabor and Thomas Alvarez are not just employees; they are stakeholders.

The Shredquarters: The Digital HQ

All roads lead to The Shredquarters (theshredquarters.com). This is the e-commerce engine that powers ReVive. It’s not just a store; it’s a community hub where fans can buy decks, trucks, wheels, and apparel directly from the source.

👉 Shop ReVive Gear on:

🛹 Why ReVive Stands Out: Quality, Design, and Andy’s Personal Touch


Video: BAD NEWS FOR REVIVE SKATEBOARDS.








So, does owning the brand translate to better skateboards? Absolutely.

The “Andy Schrock” Effect

When a rider owns the brand, the product reflects their personal standards. Andy is known for his technical precision and his love for classic skate aesthetics. This translates to:

  • Concave: ReVive decks are known for their aggressive, responsive concave, perfect for technical street skating.
  • Wood Quality: They use high-grade Canadian maple, ensuring durability without sacrificing pop.
  • Graphics: The art is often hand-drawn or heavily influenced by the team’s personal styles, avoiding the generic “stock art” look of mass-market brands.

Comparison: ReVive vs. Traditional Brands

Feature ReVive Skateboards Traditional Mass-Market Brands
Ownership Rider-Owned Collective Corporate/Investor-Owned
Design Input Direct from the riders Marketing Department
Community Vibe High (Direct engagement) Low (One-way communication)
Product Focus Performance & Authenticity Mass Appeal & Trends
Transparency High (Owners talk to fans) Low (PR statements)

The “ReVive” Philosophy

The brand isn’t just about selling decks; it’s about reviving the spirit of skateboarding. In an era of algorithm-chasing content, ReVive focuses on the raw, unfiltered joy of skating. This philosophy attracts enthusiasts who are tired of the “corporate skate” feel.

🎥 From YouTube Skits to Board Sales: Andy’s Unique Marketing Strategy


Video: HOW I STARTED REVIVE SKATEBOARDS.








Andy Schrock didn’t just build a brand; he built a media empire around it. His marketing strategy is a masterclass in authenticity.

The Power of Comedy

While other brands rely on high-production, cinematic edits, Andy’s strategy leans heavily on comedy sketches. From the “Jurassic World” parodies to the “He DIDNT Kiss me!” skits, Andy creates content that is shareable, funny, and deeply human.

  • The “Landscape” Debate: In one of his recent videos, Andy lamented the death of horizontal video, asking, “Can we please bring back Landscape / Horizontal videos as king please?” This kind of meta-commentary engages his audience on a deeper level than a standard product launch.
  • The “Garett Hayes” Collaboration: Many of his best skits are co-written with his friend Garett Hayes, adding a layer of improvisational genius that feels real.

The “First Video” Connection

The origin of this strategy can be traced back to that early Q&A video (referenced as the “First Video” in our research). In it, the chemistry between Andy and Brian was palpable. They weren’t just talking about skateboards; they were talking about life, friendship, and gosebumps.

“Brian met Andy through a shared Goosebumps book which Andy borrowed and didn’t return for a while.”

This level of personal connection is what converts viewers into customers. When you watch Andy, you feel like you’re hanging out with a friend. When you buy a ReVive deck, you’re buying into that friendship.

The “Peanut Butter and Butter Sandwich” Moment

In the Q&A, Brian recalls Andy making a “peanut butter and butter sandwich” and smashing it on his own face. It’s gross, it’s funny, and it’s 10% authentic. This is the kind of content that builds a loyal following. It proves that Andy isn’t trying to be a polished influencer; he’s just being Andy.

🔍 Comparing ReVive to Other Pro Models: Is It Worth the Hype?


Video: TONS OF NEW SKATEBOARDS ARE HERE! / ReVive Spring 2020.








Let’s get technical. How does ReVive stack up against giants like Santa Cruz, Element, or Girl?

The Pros of ReVive

  • Direct Feedback Loop: Since the owners are the riders, if a deck feels “off,” it gets fixed fast.
  • Unique Graphics: You won’t find ReVive decks in every local shop, making them a statement piece.
  • Community Support: Buying ReVive directly supports the riders, not a distant corporation.

The Cons (or Challenges)

  • Availability: Because they are a smaller, rider-owned brand, they might not be as widely available in local skate shops as the big names.
  • Price Point: While not exorbitant, the direct-to-consumer model sometimes means you pay a bit more for the “exclusive” feel compared to mass-market sales.

The Verdict

For the enthusiast who values authenticity and wants to support a brand that truly cares about the sport, ReVive is a top-tier choice. For the casual skater who just needs a board and doesn’t care about the story, a big brand might suffice. But if you want to feel the soul of the brand in your hands, ReVive wins.

Check Price on:

🚀 The Future of ReVive: What’s Next for Andy and the Brand?


Video: Every Single ReVive Fingerboard Ever Made.








With 16 years of content under his belt and a thriving brand, what’s next for Andy Schrock?

Expanding the Universe

Andy has hinted at a sequel to his “How the dog died” sketch, suggesting that the creative well is far from dry. The brand is also expanding its product line beyond decks, with a focus on apparel and accessories that reflect the team’s unique style.

The “Landscape” Revival

Andy’s plea to bring back horizontal video might just be the start of a new era for ReVive’s content strategy. As the platform algorithms shift, expect to see more long-form storytelling that dives deeper into the lives of the riders.

A Legacy of Ownership

The most important thing for the future of ReVive is maintaining its ownership structure. As long as the riders remain the owners, the brand will stay true to its roots. It’s a rare model in the industry, and it’s one that deserves to thrive.

💡 Quick Tips and Facts for New ReVive Owners

If you’re about to pull the trigger on a ReVive deck, here are some pro tips from the Skateboard Brands™ team:

  • ✅ Check the Concave: ReVive decks often have a steeper concave. If you’re used to flat boards, give yourself a few sessions to adjust.
  • ✅ Buy Direct: For the best selection and to ensure you’re supporting the brand directly, buy from The Shredquarters.
  • ✅ Follow the Team: Keep an eye on Andy Schrock’s and Sam Tabor’s Instagram for new graphic drops. They often release limited runs.
  • ✅ Community Engagement: Don’t just buy; engage. Comment on their videos, share your setup, and be part of the conversation.
  • ✅ Durability: ReVive decks are built to last, but like any maple deck, they can crack if you land on the tail too hard. Treat them with respect!

🏁 Conclusion


Video: Is the 2026 F1 Championship Already Over? | Chequered Flag Podcast.








So, does Andy Schrock own ReVive? The answer is a resounding YES.

He isn’t just a rider; he’s a co-founder, a creative director, and a business owner who has successfully merged his passion for comedy with his love for skateboarding. The confusion stems from the fact that he also rides for the brand, but as we’ve seen, in the world of ReVive, ownership and riding go hand in hand.

ReVive Skateboards stands out in a crowded market because it is authentic. It was born from a group of friends who wanted to own their destiny, and it has grown into a brand that respects the culture it represents. Whether you’re a long-time fan of Andy’s sketches or a new skater looking for a high-quality deck, ReVive offers something special.

Our Recommendation:
If you value authenticity, quality, and community, ReVive is a must-try. It’s not just a skateboard; it’s a piece of the story. And in a world of corporate skate, that story is worth owning.

Ready to get your hands on some ReVive gear? Here are the best places to shop:

❓ FAQ: Everything You Wanted to Ask About Andy Schrock and ReVive


Video: YOU MUST SKATE ALL THE SKATEBOARDS! (With Your Dad).








Where is revive skateboard located?

ReVive Skateboards is headquartered in Cincinnati, Ohio. This is where Andy Schrock and the founding team operate out of, maintaining a strong local connection despite their global reach.

Read more about “🌲 What Woodshop Does ReVive Use? The 7-Step US Secret (2026)”

How much does AndrewSchrock make?

Specific salary figures for Andy Schrock are not publicly disclosed. As a business owner and content creator, his income likely comes from a mix of YouTube ad revenue, brand sponsorships, ReVive sales, and merchandise. His success is evident in his long-running channel and thriving brand, but exact numbers are private.

Where does Andrew Schrock live?

Andy Schrock lives in Cincinnati, Ohio. He frequently references the city in his videos and posts, and it serves as the home base for ReVive Skateboards.

What does Andy Schrock do for a living?

Andy Schrock is a multi-hyphenate talent. He is a professional skateboarder, a content creator (YouTuber), a business owner (ReVive Skateboards), an actor, and a husband and father. He balances these roles with a unique blend of humor and dedication.

Who founded the ReVive Skateboards brand?

ReVive Skateboards was founded by a collective of riders, including Andy Schrock and Brian Ambs. The brand was originally conceived as “Revenge” but was renamed to ReVive due to trademark issues. It was a group decision to launch the brand together.

Read more about “🛡️ Top 10 Most Durable Skateboard Brands (2026)”

Is Andy Schrock still actively involved with ReVive?

Yes, absolutely. Andy Schrock is not only still involved; he is a primary owner and the face of the brand. He continues to ride for ReVive, create content, and drive the brand’s direction.

What other skateboard brands has Andy Schrock owned?

While ReVive is his most prominent ownership, Andy has been associated with various brands throughout his career. However, ReVive is the primary brand he co-founded and owns. He has ridden for other sponsors in the past, but ReVive remains his own creation.

ReVive gained popularity through authenticity and community engagement. By being rider-owned, the brand resonated with skaters who wanted to support a company that truly cared about the sport. Andy Schrock’s YouTube presence also played a huge role, introducing the brand to a global audience through his funny and relatable content.

Why is ReVive considered a “rider-owned” brand?

ReVive is considered “rider-owned” because the riders themselves are the owners. Unlike traditional brands where a corporation owns the brand and hires riders, ReVive was created by the riders for the riders. This ensures that the brand’s decisions are made with the skater’s best interests in mind.

Read more about “🛹 Skateboard Brands 2026: Trends, Stats & The Future of the Scene”

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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